Commercials

Optus

Year: 2010
Director: David Gaddie
Description: The commercial was made in conjunction with Optus to support Rihanna’s Last Girl on Earth Tour (2010–11). It shows Rihanna flying around in a spaceship and meeting penguins.

Kodak

Year: 2010
Director: Chris Robinson
Description: Rihanna is seen at a fashion show with her friends. She is shown with a purple Kodak camera and sending a picture to American rapper Pitbull. It is one of a collection of advertisements for the product which feature musical artists.

Capital FM

Year: 2010
Director: Unknown
Description: Rihanna appears in the televised advertisement for the radio station. Other music artists appear in the commercial, including Usher, Nicole Scherzinger and The Black Eyed Peas.

Reb’l Fleur

Year: 2011
Director: Dave Meyers
Description: Commercial for Rihanna’s first perfume. The commercial opens with Rihanna writhing in a flower made of peach-colored marabou feathers that match her dress. She later runs around a mirrored maze in a garden. The clip is in reverse so can be played from back to front and will produce the same effect as if it is played normally; a reference to the perfume’s tagline of ‘Good feels so bad, bad feels so good’.

Nivea

Year: 2011
Director: Unknown
Description: Augmented commercial for Nivea’s “100 Years of Skincare” campaign. It features Rihanna performing her 2011 single “California King Bed” against a natural pink background.

Emporio Armani

Year: 2011
Director: Steven Klein
Description: Commercial for Rihanna’s line of Armani Jeans and underwear. The commercial shows Rihanna undressing in a black car in an underground car park. Rihanna’s song, “Skin” from her fifth studio album Loud, is featured in the commercial.

Capital FM

Year: 2011
Director: Unknown
Description: Rihanna’s second appearance in a Capital FM commercial, which also includes artists Jessie J and JLS.

Emporio Armani

Year: 2012
Director: Unknown
Description: Rihanna’s second commercial for Emporio Armani jeans. In this monochrome commercial, Rihanna lies in a bed while wearing a bra and knickers, as she puts on a pair of jeans.

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