Styled to Rock

 

Styled to Rock is a British reality television series on Sky Living, executive produced by Barbadian recording artist Rihanna which focuses on fashion design. The contestants compete with each other to create the best outfit for one or more famous music acts every week. They are restricted in time and materials. Their designs are judged and the music act of the week choses his favorite one. One designer is eliminated each week.

Format

Similar to the American series Project Runway, hosted by German top model Heidi Klum, the British series is also looking for new designers to create fashion for A-list celebrities in the world. Supported by their mentors, the candidates who were chosen as well as the mentors all by Rihanna personally, fight in a ten-week battle for the final. Weekly the candidates design outfits for one ore more music celebrities. Normally the celebrities select the winners outfit by themselves. So every week there is a winner, but also two candidates who have to assert themselves in conversation again, until finally the worst of the week will be suspended. In the final, the two best designers fight to create an outfit for Rihanna herself which she wore during her performance at the Wireless Festival on July 8, 2012.

The reason why Rihanna wanted to run this format just in the United Kingdom and especially in London, she told in the introduction of the first episode. She said that in London the “children of the street” have a unique street style, which can inspired numerous designers. Because these people can’t shown their talent easily, Rihanna wanted to give them a chance to get the attention they deserve. With the format also the candidates who have not managed in the show could eventually establish themselves independently in the fashion world through the hype and the media attention.

Mentors

The three mentors of the candidates were British recording artist and entrepreneur Nicola Roberts, British fashion designerbusinessman and blogger Henry Holland and American celebrity stylist Lysa Cooper. The celebrities for which the candidates designed were Kanye West (He wasn’t in the show and Rihanna chose the best outfit), Cheryl ColeKaty PerryThe Scissor SistersPixie LottRizzle KicksTinchy StryderLittle Mix and Little Boots.

Mentor Age Information
Nicola Roberts 26 British recording artist, member of Girls Aloud and entrepreneur.
Henry Holland 28 British fashion designer, businessman and blogger.
Lysa Cooper American celebrity stylist, stylist for Rihanna.

(ages listed are the mentors’ ages at the time the show was taped in the spring 2012.)

Contestants

The 12 fashion designers competing in the first season were:

Contestant Age
Anam Naseer 24
Ben Moriah 24
Brett Mettler 26
Chanelle Edwards 29
Heidi May 25
Jacqueline Loekito 26
Meganne Murrin 24
Ralph Rovero 25
Ricky Harriott 23
Sally Ellis 26
Steve Corcoran 26
Zainab VC 22

(ages listed are the designers’ ages at the time the show was taped in the spring 2012.)

Challenges

Elimination Chart
Designer 1 2 3 4 5 6 7 8 9 10 Episodes
Zainab WIN IN WIN IN WIN
Heidi IN IN WIN IN LOW
Jacqueline IN WIN LOW IN LOW
Meganne IN WIN LOW IN WIN
Ralph IN IN LOW IN WIN
Ricky LOW IN LOW IN WIN
Steve IN WIN WIN WIN LOW
Ben IN IN WIN LOW OUT 5 — Group Design for The Saturdays
Chanelle IN LOW WIN OUT 4 — Design for Katy B
Anam IN IN OUT 3 — Group Design for Little Mix
Brett IN OUT 2 — Design for Rizzle Kicks
Sally OUT 1 — Design for Kanye West

Episodes

Episode 1
  • Challenge: Outfit for American singer, Kanye West
  • Judges: Nicola Roberts, Henry Holland, Lysa Cooper
  • WINNER: Zainab (chosen by Rihanna)
  • OUT: Sally
  • Special guests: —
  • First broadcast August 14, 2012
Episode 2
  • Challenge: Outfits for British urban duo, Rizzle Kicks
  • Intercalated callenge: Outfit for British singer, Pixie Lott
  • Judges: Nicola Roberts, Henry Holland, Lysa Cooper
  • WINNERS: Steve and Jacqueline (chosen by Rizzle Kicks); Meganne (chosen by Pixie Lott)
  • OUT: Brett
  • Special guests: Pixie LottRizzle Kicks
  • First broadcast August 21, 2012
Episode 3
  • Challenge: Outfits for British girlband, Little Mix
  • Judges: Nicola Roberts, Henry Holland
  • WINNERS: Team Steve: Steve (leader), Heidi, Chanelle, Ben, Zainab (chosen by Little Mix)
  • OUT: Anam
  • Special guests: Kimberley WalshLittle Mix
  • First broadcast August 28, 2012
Episode 4
  • Challenge: Outfit for British singer, Katy B
  • Judges: Nicola Roberts, Henry Holland, Lysa Cooper
  • WINNER: Steve (chosen by Katy B)
  • OUT: Channelle
  • Special guests: Katy B
  • First broadcast September 4, 2012
Episode 5
  • Challenge: Outfits for British girlband, The Saturdays
  • Judges: Nicola Roberts, Henry Holland, Lysa Cooper
  • WINNER: Team Meaganne: Meganne (leader), Zainab, Ricky, Ralph (chosen by The Saturdays)
  • OUT: Ben
  • Special guests: The Saturdays
  • First broadcast September 11, 2012
Episode 6
Episode 7
  • Challenge: Outfit for Cheryl Cole
  • Judges:
  • WINNER:
  • OUT:
  • Special guests: Cheryl Cole
  • First broadcast September 25, 2012
Episode 8 (quarter-final)
  • Challenge:
  • Judges:
  • WINNER:
  • OUT:
  • Special guests:
  • First broadcast October 2, 2012
Episode 9 (semi-final)
  • Challenge:
  • Judges:
  • WINNER:
  • OUT:
  • Special guests:
  • First broadcast October 9, 2012
Episode 10 (final)
  • Challenge: Outfit for executive producer, Rihanna, to wear at her Wireless Festival performance (grand prize)
  • Judges:
  • WINNER OF THE SHOW:
  • OUT:
  • Special guests: Rihanna
  • First broadcast October 15, 2012
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